Book Trailers that Work: Jane Lynch's Happy Accidents

We authors are all trying to figure out this new beast called the book trailer. Some have been more successful than others. Here's a great example of a trailer that works.

Why does it work? Because it perfectly captures the persona that actress/author Jane Lynch has created for herself. Rather than fill the video with text snippets, still photos and earnest music, we get a snappy look into what Jane might do at her local bookstore. Of course, she wouldn't really do this. Neither would you or I. But I think any author who's found one title of her book hidden in a corner wishes she could do something like this.