Around Christmas time, my son and I were kicking around in Borders, checking out all the new books. I was looking at a table of trade paperbacks when he hurried up to me.
"Mom, you've got to see this."
He pulled me up to a New Release table in front of the store and showed me this. 
It's Clapton: The Autobiography
I was laughing so hard I could hardly hold the camera still. It's a miracle the picture turned out as clear as it did.
Obviously, the harried stock clerk who slapped the sticker on this puppy didn't notice what he'd done.
Or did he... ?
Thursday, July 9, 2009
The Importance of Placement on Your Product
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5 comments:
Maybe the sticker placement was the employee's review of the book.
HA! Quite possible :+}
Jennifer,
Who said there was no humor in the publishing industry?
Even though I don't think there's anything on the cover that could be turned into a mistake like this, I'm very, very careful about the placement of the little "signed by the author" stickers I use.
That is so funny! That aught to sell well!
Yep, I think you're safe, Doc. I certainly will be VERY careful with sticker placement from now on.
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